The internet has drastically metamorphosed the marketing tactics of the businesses the world over, and has also thrown open several new genres, including podcasts. Podcasts are downloadable digital discussions. Podcasts offer that old world charm of radios but with benefits that radio does not offer. Podcasts are created for niche audiences. Businesses that use podcasts in their marketing campaigns make use of topics that are related to their core competencies.

However simple it may seem,